Major events have an impact far beyond their ticket price and generate significant economic uplift in the form of consumer spending on clothing, hotel rooms, dining out, and everything else associated with having fun.
In Australia, major events are a growing business.
Melbourne has the Australian Open, Grand Prix, Spring Racing Carnival, and September Festival Combined they contribute more than A$21.7 billion to the state economy and support over 210,000 jobs.
In Sydney, Brisbane, Hobart, Perth and Adelaide, major sporting, lifestyle, and cultural festivals have had a post-COVID boom– amplified by social media, new technology, and the influence of Generation Z looking to explore their identities.
“…We believe it is critical to support the growth of Australia’s event economy – taking it from regionally great to world class.”
All these events have a flow on effect to suppliers like us. They support the florists and set designers, the cleaners and the back-up dancers. As such, we believe it is critical to support the growth of Australia’s event economy – taking it from regionally great to world class, all the time.
To do this, we need to be continuously pushing big ideas and working closely with our partners to collectively raise the bar.
From the marvellous minds of our big group
